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Hardcover Message Effects Research : Principles of Design and Analysis Book

ISBN: 0898623162

ISBN13: 9780898623161

Message Effects Research : Principles of Design and Analysis

Within society there exists a silent war. The battlefield is our everyday lives: our education, our work, our leisure, our emotional and spiritual well-being, and our thinking and perceptions. Our very sense of "reality" is deliberately engineered to work against conscious evolution and preserve social norms. In short, we are all part of a war of consciousness. And the opportunity is at hand for us to win. Assessing the ways modern societies limit...

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