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Library Binding The Cornflake King : W. K. Kellogg and His Amazing Cereal Book

ISBN: 0766034488

ISBN13: 9780766034488

The Cornflake King : W. K. Kellogg and His Amazing Cereal

(Part of the Genius at Work! Great Inventor Biographies Series)

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Format: Library Binding

Condition: Very Good

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Book Overview

Will Keith Kellogg was working as a salesman and accountant for his brother's health food company when one day a mistake produced a different-tasting cereal flake. Despite his brother's objections, W. K. Kellogg did some more experimenting and developed Kellogg's Corn Flakes. His advertising methods made the cereal world-famous and made his name synonymous with breakfast.

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